How Did CPM Franchises Get Started?

When our hypnosis and counseling services at Center Point Medicine proved to be greatly needed and successful, I had hoped that other physicians would follow my lead. There are so many children in this country who could benefit from hypnosis and counseling, and yet there is extraordinarily little access to health care providers who can provide such guidance. 

Helping Patients 

At Center Point Medicine I was able to help children help themselves, often with amazing and inspiring results, and without use of any medical procedures or medications. My practice became greater than that of being a doctor (as the root of that word means I was changing something – rather than the patient being in charge of enacting the change) or a physician (the root meaning that I was doing something related to the physical body.)  Rather, a better term for my vocation was as a healer.  

Helping the Physician 

Further, my new practice reenergized me, as in order to help my patients calm themselves, I needed to learn to be calmer myself. I learned a lot from teaching my patients strategies to cope with various life challenges. I was no longer on-call at the hospital, as I had been for many years, which led to many nights with interrupted sleep. I no longer carried a beeper that interrupted my patient care when someone needed to speak with me urgently. Thus, life as a healer was much more pleasant and enriching. 

I spoke about my practice at national meetings for pediatricians, and many were intrigued by what I was doing.  However, only a handful considered developing a practice similar to mine likely because they perceived the task as daunting.  

First, they would need to learn how to use hypnosis, which takes only 20-40 hours to get started, but is a new skill and requires honing and a new way of thinking. What many of these pediatricians did not realize is that part of the practice of a good physician involves establishment of rapport, the use of imagery, and giving suggestions in a way that patients can incorporate them into their treatment. All of these elements are part of an effective hypnosis encounter. Thus, a good physician can easily incorporate hypnosis into his or her practice. 

Second, as hospitals are not yet open to a full-time practice of hypnosis, in order for a pediatrician to follow my lead he or she would need to open a private practice, which can seem far-fetched to many physicians who have been trained and have always worked at hospitals. I remember the self-doubts I experienced when I first contemplated opening Center Point Medicine. 

A Solution 

And that is when the concept for CPM Franchise Group was born. I reasoned that through a franchise model, I can help physicians receive training in hypnosis, and teach them how I opened my private practice. Further, in a franchise system, I would be available to consult with the involved physicians in an on-going fashion regarding how to best help their patients with hypnosis and counseling. 

As we move forward with development of the Franchise Group, I am excited to see how the dream will unfold! 

Take Home Message 

I have observed that many times in life necessity is the mother of invention, which is a phrase based in Plato’s statement, “Our need will be the real creator.”  CPM Franchise Group became a reality because I needed to find a way to help many children with the gift of hypnosis. 

About Center Point Medicine  

You can learn more about Center Point Medicine, hypnosis, and other great topics by following us on social media or heading over to our website. New blogs are added weekly. A list of all current blogs can be found HERE. 

For medical professionals looking to open their own Center Point Medicine office providing pediatric counseling and hypnosis services to your local community, please follow this LINK to learn more about our franchising opportunities.  

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Author

Ran D. Anbar, MD Ran D. Anbar, MD, FAAP, is board certified in both pediatric pulmonology and general pediatrics, offering hypnosis and counseling services at Center Point Medicine in La Jolla, California, and Syracuse, New York. Dr. Anbar is also a fellow and approved consultant of the American Society of Clinical Hypnosis. Dr. Anbar is a leader in clinical hypnosis, and his 20 years of experience have allowed him to successfully treat over 5,000 children. He also served as a professor of pediatrics and medicine and the director of pediatric pulmonology at SUNY Upstate Medical University in Syracuse, New York, for 21 years.